Looking to strengthen customer loyalty, prepare for the busy holiday season and make smarter merchandising decisions? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical ideas and customized guidance tailored to your business: 

• How can I protect my business from deceptive order gatherers?  

• How can I improve repeat business before fall?  

• What metrics should I track to know if giftware is profitable?  

The best part: Aster is a member-only benefit built exclusively on SAF’s expert content. Whether you’re planning seasonal promotions, evaluating your product mix or looking for ways to keep customers coming back, Aster delivers answers grounded in the floral industry’s best practices — not generic recommendations pulled from across the internet.