Need fresh ideas for Father’s Day merchandizing, summer promotions or handling customer requests when certain flowers aren’t in season? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical answers you can put to work right away:   

• How can I create Father’s Day promotions that connect with shoppers but still feel tailored for men? 

• What themed sales events work well in July and August? 

• How do I guide couples when their Pinterest inspiration doesn’t match seasonal availability? 

Best part: Aster is a member-only benefit built exclusively on SAF’s expert content. Not sure why that matters? Compare Aster’s answers to what you’ll get from free AI tools — you’ll quickly see the difference.