A retailer who launched a refillable vase program. A wholesaler who built international brand recognition by featuring employees in social media content. A national marketing campaign that captured consumers’ attention.
Those are just a few of the marketing efforts that have captured the Society of American Florists’ Marketer of the Year title over the years. Now SAF is once again inviting floral businesses across the supply chain to share the marketing ideas that helped them stand out.
Entries are officially open for SAF’s 32nd Annual Marketer of the Year Contest, which recognizes original and successful marketing efforts from across the floral industry.
The winning campaign earns a $5,000 cash prize sponsored by Design Master, a division of Smithers-Oasis, along with a coveted cover feature in the September/October issue of Floral Management magazine.
Recognizing Marketing That Works
The contest celebrates marketing efforts that deliver results and move the industry forward. Judges evaluate entries for originality, innovation and measurable success.
Eligible campaigns can include a single promotion or a series of efforts carried out over a longer period — anything from digital campaigns and in-store promotions to community outreach or advertising strategies.
Entries are open to any SAF member business, including retailers, wholesalers, growers, importers and manufacturers. Campaigns executed within the past five years are eligible.
The deadline to submit an entry is May 31, 2026.
Why It’s Worth Entering
For last year’s winner, Kennedy’s Flowers and Gifts in Grand Rapids, Michigan, the recognition resonated beyond the award itself.
“Our team felt proud to be recognized for something that we work so hard on, and which brings so much joy to our customers,” says co-owner Holly Haveman, CF, PFCI.
Beyond the recognition, the contest also gives businesses an opportunity to share ideas that help peers across the industry.
“It takes time and effort to submit for Marketer of the Year, however sharing your great idea with the rest of the industry is so rewarding,” Haveman says. “We have received much positive feedback from other florists who have been inspired by our idea and are excited to try it themselves.”
Persistence Pays Off
Haveman encourages businesses not to hesitate if they believe in their marketing efforts.
“Persistence is key!” she says, noting that the business had submitted several times before winning. “We knew our campaign was having a positive impact on the lives of our customers, and on the bottom line for our company, so we kept submitting it. When you believe in what you do, keep sharing.”
To learn more, click here or download the contest guidelines. Have questions? Email Amanda Jedlinsky.
Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.
