A clear challenge….a nimble strategy…and quantifiable results — that’s what judges will be looking for in the hunt to find a floral marketing strategy worthy of a $5,000 prize. Does your bus... Read more
A floral distributor that put its employees front and center in company marketing. A television show about cut flowers. A retailer that created a brand just for weddings. Those are just a fe... Read more
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national spotlight, elevating the flower’s popularity.... Read more
Here’s a question some U.S. flower growers have been wrestling with for years: How do we get consumers — who already are thinking about product origin and growing conditions with food — to b... Read more
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all marketing concepts that earned SAF members... Read more