SAF Member Benefits Resource Center
Use this page to explore everything your membership has to offer
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SAF News, Events and Updates
The Floral Education Hub offers a library of 100+ FREE on-demand webinars and courses to help you operate an efficient and profitable business.
All SAF Members receive free or discounted
pricing to all contents on the hub
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Floral Management Magazine
Floral Management is SAF’s bi-monthly print and digital magazine, exclusively for members. It provides industry news, profitability strategies, staffing insights, expert advice, shop management resources and much more to help your business thrive.
Floral Management subscriptions by membership level: | |
| Wholesalers, Importers, Suppliers, Growers: | Print & Digital Subscription |
| Ultimate-Level Retailers | Print (up to 5 Subscriptions) & Digital |
| Premium Level Retailers: | Print & Digital Subscription |
| Standard Level Retailers: | Digital Subscription Only |
| Educators/Students: | Digital Subscription Only |
SAF Now E-Newsletter
All members receive SAF News Now, a bi-weekly digital newsletter delivered straight to your inbox, keeping you informed on the latest industry news, trends, and updates.
Discounted Registration for SAF’s Premier In-person Events
SAF members receive exclusive pricing on registration for SAF’s in-person events:
- Next Gen LIVE!
- Annual Convention
- 1-Day Profit Blast (2 per year)
- Congressional Action Days
| Event Discounts by Membership Level | |
| Wholesalers, Importers, Suppliers, Growers: | additional 30% savings on member pricing |
| Ultimate-Level Retailers: | additional 30% savings on member pricing |
| Premium Level Retailers: | additional 10% savings on member pricing |
| Standard Level Retailers: | SAF member pricing |
| Educators/Students: | SAF member pricing |
Virtual Events
SAF hosts various free virtual events throughout the year for members:
- 6 Virtual Idea Exchanges: Retail members gain insights on timely topics and share ideas, ask questions and get advice.
- 4 Ultimate Roundtables: In-depth, cross-segment discussions between ultimate level retailers, growers, suppliers and wholesalers, with industry insights and about the economy, policy, and trends and challenges.
- Monthly Next Gen Happy Hours: Young floral pros gather to hear insights on a variety of topics and to share new trends, ideas and more.
| Access to virtual events by membership level: | |
| Wholesalers, Importers, Suppliers, Growers: | Idea Exchanges, Next Gen Happy Hours, 4 Ultimate Roundtable events per year |
| Ultimate-Level Retailers | Idea Exchanges, Next Gen Happy Hours, 4 Ultimate Roundtable events per year |
| Premium Level Retailers: | Idea Exchanges, Next Gen Happy Hours, 2 Ultimate Roundtable events per year |
| Standard Level Retailers: | Idea Exchanges and Next Gen Happy Hours |
| Educators/Students: | Idea Exchanges and Next Gen Happy Hours |
Advocacy
SAF advocates for the floral industry at every level, ensuring the voices of florists, growers, wholesalers, importers, and suppliers are heard in Washington, D.C., and beyond. From securing legislative wins to tackling key issues like labor, costs, and floriculture funding, SAF is dedicated to protecting and advancing our industry. Join us and make an impact!
Social Media and Marketing Graphics
All SAF members have exclusive access to ready-to-use marketing assets designed to boost your online presence effortlessly—so you can focus on what you do best: running your business!
- Social media graphics and web banners tailored for florists to promote holiday specials, events, delivery options, and more
- Holiday Toolkits to prep for staffing, delivery, and pricing
- High-resolution floral imagery available to download and use as needed
- Press Release Templates, Radio Scripts, and much more!
Petal It Forward Resources
Petal it Forward is SAF’s goodwill initiative, in which participants hand two flowers or bouquets to an unsuspecting stranger — urging them to keep one and share the other. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.
SAF has downloadable branding templates, care tags and flyers, signage and more. As well as guidance on how to best promote your event and spread the love of flowers during this one-day event.
| Petal it Forward Templates are available to: |
| Wholesalers, Importers, Suppliers, Growers |
| Ultimate-Level Retail Members |
| Premium Level Retail Members |
HR Toolkit
All members receive access to SAF’s HR toolkit with videos, articles, and discounted courses about recruitment, employee engagement, compensation, compliance, and HR technology
Free Legal Consultation
Have a question and want to talk to a lawyer about it for a few minutes without running up a huge bill? Give SAF’s small business attorney a call. SAF partners with LerchEarlyBrewer, a Bethesda, Maryland, law firm, so you can get fast, free answers to a variety of business legal questions.
| Legal Consultation is available to: |
| Wholesalers, Importers, Suppliers, Growers |
| Ultimate-Level Retail Members |
| Premium Level Retail Members |
SAF Member Directory Listing
All member businesses are featured in SAF’s Member Directory, making it easy for customers and industry professionals to find you—whether they’re looking for florists, wholesalers, growers, or suppliers. Plus, the directory serves as a valuable networking tool, helping you connect with fellow members and expand your industry relationships.
Access to yearly State of the Industry report
Contact info@safnow.org to access your link to download the state of the floral industry report.
| The State of the Industry Report is Available to: |
| Wholesalers, Importers, Suppliers, Growers |
| Ultimate-Level Retail Members |
Next Gen Resources
Are you a next generation floral industry professional? Or do you have next gen pros on your team? All SAF members receive exclusive access to events and resources specifically designed to connect, educate and inspire the rising stars in our industry.
- Monthly virtual Next Gen Happy Hours with a different topic each month.
- Private Next Gen Facebook group to share ideas, ask questions, connect with peers
SAF Classifieds
All SAF Members receive discounted rates to list products and services on our Classifieds page.
Exclusive Partnership offers for SAF Member Florists
Florist members also enjoy exclusive partner perks, including complimentary product samples,
special offers and discounts from our participating partners!
Explore your member offers below
New florist members receive details by email within a week of joining.
Current members can request theirs anytime via LiveChat or email info@safnow.org.
