Administrative Professionals Week is April 24-28, which makes it a good time to focus on developing corporate clients. SAF has resources to help show businesses that flowers and plants are proven to benefit their bottom line:

• SAF’s Impact of Flowers & Plants on Workplace Productivity Study outlines the impact flowers and plants have on consumer health.
• Workplace photos and social media graphics to use in your website, newsletters and on your social media pages will spread the message that flowers and plants make a great addition to the workplace.
• Talking points with sample letters, telephone scripts, radio commercial scripts and press releases can help educate potential and current clients about the benefits of flowers and plants.
• A sample email makes it easy to educate current and potential clients about how flowers enhance the workspace and boost employee morale.

Make sure to check out SAF’s corporate accounts resources for even more tools to help you build your client portfolio.

Stephanie Brady is the project manager for the Society of American Florists.