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Score Some Coverage in Your Local Business Journal

by | Jun 4, 2015 | Business Resources, Public Relations | 0 comments

Email

Many SAF members can attest that a little press goes a long way. With little to no costs, you can spread your name, boost your credibility, highlight your community involvement, trumpet your expertise, and (subtly) promote your products and services.

But what do you pitch reporters during the doldrums of summer, when there’s no floral holiday on the horizon for months?

Think beyond the lifestyle section: Many businesses begin their fiscal fourth quarter on July 1. Research studies show an office with plants and flowers is a happy and, consequently, productive one. Share this information with your local business reporters, and you just might land a feature story on the front page of the business section in the coming weeks.

A brief, well-written email is the best way to get your story in the hands of reporters. It should include:

Bonus: Send the reporter a small arrangement so he or she can learn firsthand the impact of flowers.

Katie Hendrick

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