Last year, foodpanda, a global food and restaurant company headquartered in Germany, showcased its high performing female staff on International Women’s Day and encouraged those women to share their professional stories in a series of events and on social media.
Hustling to figure out a last-minute way to promote International Women’s Day next week —and all of the goodwill (and potential sales) the “new” holiday can create? Why not take a page from national brands and highlight the talented, motivated women who make up your staff?
Charlotte Day, head of content and social media marketing at easyMarkets, writes that small-business owners looking for effective ways to take part in Women’s Day on March 8 should consider turning the spotlight on their teams. Doing so personalizes your business (and reinforces your local roots) and also ties in naturally with one of the day’s underlying messages: empowered, productive women are key parts of a vibrant workplace.
What’s more, promoting your team pride is fast and easy, which is good news for the time-crunched.
“Take a photo of your female staff members celebrating International Women’s Day ,” Day recommends. “Use as a cover photo for the day on your fan pages.”
Even better: Make a quick video, which social media marketing experts say is far more likely —up to 135 percent — to gain attention than a text-only or even text and picture post. Ask staff to share a personalized greeting or even a story of a woman who has inspired them, suggests Day.
Once you’ve posted a video, picture or message, keep the momentum moving on social media by asking customers to share stories and photos of the important women in their lives.
Get additional tips on marketing Women’s Day from Day, including insight on how to successfully pair up with a local nonprofit.
Read more about the history of Women’s Day and one California grower’s passionate work to make the day a bigger deal in the U.S.
Looking for even more inspiration? Read about some of the floral industry’s next generation female leaders in the February issue of Floral Management.
