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Schaffer, Kratt Dig into Trend Details for Floral Management

by | Jan 14, 2016 | Floral Industry News | 0 comments

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2016 flower trends forecast, linked to Flloral mangment magzine's feature 2 Janurary 2016Trend forecasters Kristine Kratt, AIFD, PFCI, and Bill Schaffer, AAF, AIFD, PFCI, the husband and wife team behind the 2016 Flower Trends Forecast dig into the details of their trends in this month’s issue of Floral Management. The talented duo opened up about their latest research, which amounted to more than 1,000 hours and involved visits to flower shops, wholesale houses, gift and decorative accessories shows, flower farms and product manufacturers in cities such as Paris, Shanghai, San Francisco, San Antonio, Chicago and Atlanta. They amalgamated their findings into four distinct themes or “stories”— Lavish, Lustre, Festival and Sorbet — each breathtaking in its own way. Find photos, descriptions and suggestions for replication in “2016 Flower Trends Forecast.” Check it out here.

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