The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have found a new normal and business owners have navigated many pressures: inflation, a tight labor market, and record wage increases, to name a few.
How do floral businesses navigate those challenges and forecast for the future, all while growing sales?
In this short video, Oscar Fernandez, director of sales at Rio Roses-Equiflor in Doral, Florida and SAF’s president, shares the resource he’s leaned on for decades.
Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.
