April is Stress Awareness Month, which makes it the perfect time to let your customers know that flowers are scientifically proven to provide a sense of calm and can play a significant role in reducing stress. The Society of American Florists has a Stress Less Resource Center with information, social media graphics and tips to help you educate your customers on the stress-relieving power of flowers and plants.
Use SAF’s graphics, photos and videos to share these messages with your customers:
- Flowers have an immediate impact on happiness. People who receive flowers report an increase in their mood. This is likely because flowers provide the opportunity for contact with nature which is a well-established health strategy.
- Flowers have a long-term positive effect on moods. People who receive flowers report feeling less depressed, anxious, and agitated — as well as demonstrating a higher sense of enjoyment and satisfaction.
- Flowers in the home decrease stress and improve moods. Flowers make a space more welcoming. They can provide a breath of fresh air and help customers unwind after a hectic day.
Be sure to visit SAF’s Stress Less Resource Center for additional tools to help you capitalize on the benefits of flowers in your marketing.
Stephanie Brady is the project manager for the Society of American Florists.
