Teleflora’s holiday campaign highlights the importance of believing in humanity and the immense power of a thoughtful gesture.
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a little brighter for everyone, Teleflora’s latest ad campaign, “Leave No One Out This Holiday,” highlights the immense power of a thoughtful gesture.
The ad, which launched Monday, Nov. 28, shows an elderly woman alone in her home on Christmas Eve, looking forlorn as she touches a photo of her husband and, later, his pillow and toothbrush. Before she turns in for the night, she hears a knock at the door. It’s a Teleflora delivery woman with an arrangement for her, Mrs. Claus. “I miss you too. Love, Nick,” the enclosure card reads. Her mood immediately changes with the reminder that her beloved is thinking of her while he delivers presents to children across the globe.
“Leave No One Out This Holiday” demonstrates how flowers can express love and kindness, especially when the giver is unable to do so in person. It inspires viewers to consider those who feel alone whether they’re coping with the loss of a loved one, working overtime (or missing a loved one working overtime), recuperating in the hospital, or are displaced from their homes.
“We could all use a holiday miracle, and that is what’s embodied in this new campaign,” says Danielle Mason, Teleflora’s vice president of marketing. “We have confronted so many challenges in recent years — a pandemic, a recession, a war abroad — and it can certainly take a toll on the holiday spirit. We know the power of a thoughtful gesture and it’s why we’re encouraging Americans to reach out to their neighbors and loved ones, check in on those around you, and let someone know you are thinking of them. Let’s reignite humanity in the world by making someone feel loved this holiday.”
Filmed in Poland, the campaign was developed by The Wonderful Company’s in-house creative team, led by Chief Creative Officer Margaret Keene, in partnership with Mason and in collaboration with U.S.-based Hey Baby Films and Radioaktive Films, based in Ukraine.
The ad will be featured on YouTube, Facebook, and Instagram, and is supported by targeted in-stream media buys on connected TV, digital, and mobile channels.
“Now, more than ever, it’s important to remember friends and loved ones, and to give each other the gift of holiday spirit,” says Keene. “In the chaos of the holidays, it’s easy for too many of us to get lost and lonely. We hope this spot will provide some uplift and serve as a gentle reminder to send a little love in every direction we can.”
Especially mindful of Ukrainian refugees who will spend the holidays far from their homeland, Teleflora will host a St. Nikolas Celebration on Dec. 18 at the Ukrainian Culture Center in Los Angeles. The event will include a performance by students of Ridna Shkola (the Ukrainian Saturday School) and Chervona Kalyna (a Los Angeles Ukrainian dance ensemble), as well as a Ukrainian-speaking Santa and Mrs. Claus and a Christmas market with hot cocoa, cookie and ornament decorating, and a station to make cards to send to soldiers and family back in Ukraine. Each child will get to open a present from under the “Teleflora Bouquet Tree” (selected from their wish list) and then take a bouquet from the tree to gift a parent or other loved one.
The campaign is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017 with an 8- by 50-foot flower wall on the National Mall in Washington, D.C. It consisted of 1,000 bouquets, which were free to passersby. They disappeared to reveal the message, “Love Out Loud,” which Teleflora described as “a rally cry to overshare and a call to arms to stop holding back, to take a risk, and go beyond the expected when sharing your love with others.”
Katie Vincent is the senior contributing editor for the Society of American Florists.
