There is still time to encourage your customers to hop on over to your shop and pick up flowers for their Easter celebrations. Use the Society of American Florists’ resources to help remind your customers to celebrate the holiday with flowers.
Resources include:
- Content for your website including spring decorating ideas and spring flower suggestions.
- Social media graphics to brighten your followers’ feeds and entice them to buy flowers for Easter.
- Guidance for lilies, which can be harmful to cats in the home. Studies from Utah State University show a toxic connection between cats and the Lilium genera family — including the Easter lily, tiger lily, Rubrum lily, Japanese show lily and daylilies. Encourage your cat-loving customers to add alternatives to their arrangements, such as Easter orchids, or ask them to consider a different plant, such as Easter cacti.
Use these resources for a successful Easter!
Stephanie Brady is the project manager for the Society of American Florists.