The Society of American Florists has brought the expert knowledge shared at its annual convention to the floral industry with access to a sample of 2021 annual convention sessions available on demand.
The sample of 2021 annual convention sessions is now available through SAF’s learning platform, Career Connection. Among the sessions is economist Charlie Hall’s Keynote Presentation and Panel Discussion: Searching for the End of Uncertainty. The panel discussion features industry leaders discussing how the shifting economic, consumer and business landscape will influence operations and overall business strategy for the next five years.
Other available sessions include:
- Incentive Plans that Motivate and Retain Teams. Your long-term ability to retain top talent is dependent on how you reward employees. Floral businesses with solid incentive programs in place are finding they can compete with large corporations for talent and drive higher sales and profits.
- Panel Discussion: Best Practices for Online Advertising. A panel of seasoned retailers who’ve implemented paid search and other online advertising tactics – and learned lessons along the way – share their own best practices for optimizing your paid acquisition strategy.
- Seed Your Future. Learn how this organization is driving interest in careers in floriculture and horticulture, and how you can do the same in your community.
- Milestones and Wonders of Ornamental Plant Breeding. Get an inside look at how plant breeders work alongside nature to bring new and exciting colors, habits and textures to life and brighten our world.
- How I Did It: Profiles in Change, Grit, and Perseverance (free for members / $34.95 for non-members). Industry members share stories of dramatic transformations – to their operations, their teams, culture, their product lines, and themselves.
Each session provides resources, guidance, and advice from expert speakers and panelists to help you navigate the most pressing issues facing the floral industry, and capitalize on opportunities. Visit Career Connection to check out the sessions and continue learning!
Free for convention attendees, SAF members who didn’t attend SAF Orlando 2021 can purchase each session for $24.95, or all sessions for $74.95. Non-members can purchase each session for $34.95, or all sessions for $134.95.
Stephanie Brady is the communications and event coordinator for the Society of American Florists.
