Cameron Pappas, of Norton’s Florist in Birmingham, Alabama, prepares bouquets for this year’s Petal It Forward. The Society of American Florists has tips to help participants leverage the event for future marketing efforts. Photo courtesy of Norton’s Florist
Are you among the hundreds of floral industry members who participated in Petal It Forward? The good vibes you generated during the event can have lasting impact with some additional outreach to the media and via social media.
- Reach out to your local newspaper, television news stations and radio stations to let them know about your successful Petal It Forward event. Be sure to share specific details, photos and stories from the event to grab their attention. Not sure how to contact media outlets? SAF has tips on contacting the media and a customizable press release.
- Search social media sites for others’ pictures and posts of your event, and reshare them to your social media accounts. On Instagram, create a story highlight of the event so those posts and your photos have a home on your account until next year’s Petal It Forward. On Facebook, create a photo album for your business account. Don’t forget to include captions explaining the event, and make sure the photos can be shared.
For more tips on media outreach and making the most of social media, click here.
Stephanie Brady is the communications and event coordinator for the Society of American Florists.
