Cite SAF’s newest research study to show customers flowers are an easy and effective way to reduce stress from their lives.
On January 1, millions of people will once again embark on a path for self-improvement (at least for a few weeks). Some will vow to cut out vices such as sugar or alcohol, others will focus on budgeting goals — and plenty will try to minimize stress in 2019.
Help customers find their zen by sharing “The Impact of Flowers on Perceived Stress Among Women,” a recent study, sponsored by the Society of American Florists and conducted at the University of North Florida, that provides empirical proof that flowers have a calming effect. Furthermore, unlike other stress-reducing tactics, such as exercise or therapy — activities that require consistent effort and, therefore, are challenging to implement — buying flowers is a quick and effortless way to relax the mind.
Try this:
- Dedicate an upcoming social media post (or several) to the topic of stress reduction.
- Share a quote from the study’s lead researcher: “There is a growing body of research that illustrates how environmental design positively impacts health. Now it is both intuitive and scientifically known that adding elements of nature, like flowers, to interiors promotes well-being,” said lead researcher Erin Largo-Wight, Ph.D., Associate Professor of University of North Florida’s Department of Public Health.
- Copy and paste one of the bulleted points shared on AboutFlowers.com
- Be sure to accompany your post with a high-quality photograph of professionally designed flowers. Posts that include images produce 650 percent higher engagement than text-only posts.
Katie Hendrick Vincent is the senior contributing editor of Floral Management.
