Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free customizable promotional resources, including a poster, offer sign, email template, website badges, and more. Here are tips to lure shoppers to your store using the materials from ShopSmall.com/GetReady:
Poster: Print and hang this poster in a prominent area to welcome shoppers and let people know they can Shop Small with you.
Offer Sign: Special one-day-only offers on Nov 25 could help you land new customers. Get shoppers excited for Small Business Saturday specials when you print this sign, include all offer information, and place in a window or other prominent location.
Email Template: Email your customers to remind them to Shop Small with you on Nov 25. Insert the provided header into a new email, then simply copy and paste the text from the “Suggested Email” file.
Website Badges: Welcome online shoppers and show customers that you’re taking part in Small Business Saturday by including a Small Business Saturday website badge or logo on your website.
Founded in 2010, Small Business Saturday follows Thanksgiving and Black Friday, takes place before Cyber Monday and is designed to encourage holiday shoppers to patronize brick-and-mortar businesses that are small and local. For more promotional advice, read “3 Ways to Make Small Business Saturday a Bigger Deal.”
