Need a low-cost way to get in front of potential Valentine’s Day customers fast and memorably? (Of course you do.)
Harness the power of video.
That’s advice from social media marketing expert — and Floral Management magazine contributing writer — Crystal Vilkaitis, who walks readers through easy steps to better videos in the January issue of Floral Management, including advice on how to decide whether to post a pre-recorded or live video to Facebook.
Vilkaitis even shares ready-to-capture video ideas just in time for the holiday. One to try: a lighthearted Valentine’s Day sketch performed by your most outgoing staff members that ends with an invitation to stop by the store.
