Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. So get yourself on their radar now.
Capitalize on SAF’s consumer research and public relations programs about the emotional health benefits of floral gifts to generate positive local news coverage for your shop. Customize SAF consumer media press releases with your contact information, and send them to your local news outlets. Establish yourself as the local expert on flowers and reap the benefits of added publicity.