David Austin Roses has launched a new website dedicated exclusively to its cut rose varieties at davidaustinweddingroses.com.
Filled with gorgeous photographs and evocative language, the site offers both insight and inspiration for floral designers, wedding planners and brides-to-be.
It features 12 photo galleries — one for every David Austin cut rose variety. Through images of magnificent bridal bouquets and wedding décor, the galleries explore the unique beauty and special appeal of each David Austin Wedding Rose.
Floral designers are encouraged to use the galleries as they consult with wedding clients and to share images via social media. The website’s mobile-responsive template allows it to be viewed easily on any device.
“The Look of Love” — the website’s blog — will feature interviews with top floral designers from around the world. This month highlights floral and wedding designer Holly Heider Chapple, who tells customers that a David Austin Rose is “like a Gucci or Louis Vuitton — it’s a branded, labeled specialty bloom that’s worth every penny you pay for it.”