High Profile Pair Team Up to Create New Perfume Rose
The old saying about a rose by any other name smelling just as sweet may get some tweaking soon, if a “fragrance legend” and “horticulture pioneer” have their say. Over the weekend, The New York Times Style Magazine profiled efforts to reinvent the perfume rose by...
Murder Mystery Entertains, Puts Fans in Halloween Spirit
Canale’s wife, Suzie, who’s penned several children’s books including, “The Land of Chocolate Cosmos” and “The Popcorn Hydrangea of Poppingtom,” has imagined something decidedly more adult in “A Flower to Die By.”...
Eliminate Apathy with a Standard Greeting
Through his customer training company, FloralStrategies, Tim Huckabee has performed thousands of test calls and heard way too many sales people answer the phone with bland, impersonal phrases (“Hello”). Or worse: they bark out the name of the flower shop. “I...
Go Pink With Your Marketing
October ushers breast cancer into public consciousness. Soon, you can expect to see pink plastered everywhere from yogurt containers to cosmetic counters to professional football players’ uniforms, as a sign of companies’ and organizations’ support for fighting the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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