Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
Wrecked Car
Wrecked Car
Guy:
People come in my shop asking for a flower arrangement but, ah, sometimes I don’t start with the flowers – I start with the card that they write. Ah, if it’s “I love you,” that’s one thing. If it’s ah, “Dear John,” that’s a different kind of arrangement. Ah, a woman came in recently, the card said, “Honey, I wrecked the car” and she said, “Well, what should I send him?” and I said, “Gosh, ah, it depends. Was it a Volkswagen or a Cadillac?”
Announcer:
Florists Turn Feelings Into Flowers. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points
