Thanksgiving Survey 2012

Based on Instant Survey conducted immediately following Thanksgiving. A complete survey was not conducted in 2012.

Did you promote Thanksgiving Day this year?

Yes 69%
No 29
Not applicable 2

Compared to last Thanksgiving, did sales…

Increase 31%
Remain about the same 29
Decrease 38
Don’t know 2

What was the average purchase amount per transaction for Thanksgiving?

Average:
2004: $36.06
2005: $44.41
2006: $45.49
2007: $46.98
2008: $43.83
2009: $43.57
2010: $44.05
2011: $47.97
2012: Not available

Compared to last year, how were ONLINE sales?

Increased 21%
Decreased 32
Remained about the same 39
Don’t know 4
Not applicable 5

How were sales on Thanksgiving compared to last year?

Did you run specials for “Small Business Saturday,” the Saturday after Thanksgiving dedicated to supporting small business?

No 57%
Yes 43

Did customers mention Small Business Saturday?

No 73%
Yes 20
Don’t know/Not applicable 7

In your opinion, did Small Business Saturday result in more sales than without this promotion?

No 64%
Yes 12
Don’t know/NA 24  

Did you have flowers on your table this Thanksgiving?

Yes: 78%

If you celebrated Thanksgiving away from home, did you bring or send flowers? 

Yes, brought flowers 30%
Yes, sent flowers 5
No 12
Not applicable 54