To kick off the holiday season, Teleflora this week brought festive floral designs to ABC’s “Good Morning America.” The company is partnering with the morning news show throughout the month of December to deck the set halls with Teleflora’s seasonal codified floral arrangements.
Starbright Floral Design in New York and Carol Caggiano, AIFD, PFCI are preparing all of the floral arrangements for the show, according to a Teleflora representative. Stephen Faitos of Starbright called the partnership an “amazing opportunity” to spotlight and promote Teleflora and “local florists like us.”
“This exposure for flowers is great for everyone across all regions,” he said.
“Good Morning America” is currently the country’s No. 1 morning news show in terms of total viewers, according to TV Newser, which tracks ratings. The show drew an estimated 5.024 million viewers the week of Thanksgiving, the most recent reporting period