This year, the floral industry navigated a wave of structural change, with consolidations, expansions and rebrands transforming how companies...
2025 in Review: Business Consolidations and Changes
read more
Year in Review
2025 in Review: 10 Themes That Defined the Year
In 2025, the floral industry navigated another year of unpredictability — defined by economic headwinds, shifting trade policy and inflation — yet...
2025 in Review: Remembering Those We Lost
Two men whose vision helped redefine how flowers are sourced, sold, and supported across the U.S. floral industry passed away this year. Frank...
2025 in Review: SAF’s Big Wins
In a year shaped by continued economic uncertainty, shifting trade and regulatory pressures, and rapid change across the floral marketplace, the...
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...