The Wholesale Florist & Florist Supplier Association is shaking up the timeline and attendee requirements of its long-running Floral...
WF&FSA Shifts Conference Timeline, Tweaks Requirements
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Wholesale Florist & Florist Supplier Association
WF&FSA President Talks Big Data, Buying Direct and the Future of Wholesalers
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant:...
Flowers Play Pivotal Role in Honoring Fallen Service Members
An effort to honor fallen service members at Arlington National Cemetery — and at cemeteries around the country — got some serious support from the...
WF&FSA President Talks Challenges, Successes and Industry Shifts
“We’re still here.” When Rob Shibata assumed the presidency of the Wholesale Florist & Florist Supplier Association on Oct. 22, he returned...
