Americans’ appetite for flowers and plants held strong this Valentine’s Day, matching last year’s record-high buying levels, according to a new...
Valentine’s Flower Buying Holds Record High
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Valentine’s Day
Negative Publicity Watch: SAF Pushes Back on Trip Advisor, CNN and Others
As Valentine’s Day promotions urged consumers to “skip the flowers,” SAF pushed back, calling on brands and media outlets to promote their products...
National Marketers Lean Into Love With Valentine’s Day Ads
As Valentine’s Day approaches, two national florist networks are turning to emotionally driven video advertising to connect with consumers — one by...
Protect Valentine’s Day Blooms From Farm to Finish
From harvest timing and rapid hydration to strict temperature control at a florist, every step in the supply chain plays a role in how long flowers...
Valentine’s Day Buyers of Flowers and Plants Hit All-Time High
A record number of Americans purchased fresh flowers and plants for Valentine’s Day this year, marking the highest level of floral gift-giving in...
SAF Champions Industry in Valentine’s Day Coverage
Major news outlets, including the Washington Post, the Associated Press and USA Today reported largely positive stories about the floral...
SAF Stands Up to Anti-Flower Ads
SAF put 10 companies on notice for their Valentine’s Day marketing campaigns that bashed flowers. Valentine’s Day is big business, and...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The...
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
Valentine’s Day Prep: ‘K.I.S.S.’ Your Stress Goodbye
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
Valentine Ad Encourages Viewers to ‘Believe in Love’
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in...
Valentine’s Day Prep: Best-Kept Secrets for Success
When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to...
Florists Hopeful for Valentine’s Day After Mixed December Sales
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about...
Want Big Returns from Valentine’s Day? Target Young Adults in Love, Survey Says
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others....