With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive...
Brands Brace for Public Call-Outs by President
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Trump
Predicting Trump’s First 100 Days: Reforms to Taxes, Health Care and Immigration?
In the wake of Donald Trump’s victory, Washington is trying to make sense of a new, unexpected and unpredictable political world. Looking at what...
What’s Ahead for the Floral Industry in a Trump Administration?
The election of Donald Trump and Republican majorities in the House and Senate signals change in Washington. That much is certain. What’s unclear is...
Secretary Clinton vs. Donald Trump: A Look at the Issues
Looking for a breakdown of where the presidential candidates stand on substantive issues? As the 2016 campaign enters its final stretch, Shawn...
What Can We Learn From The Campaign Trail?
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both...
Boston Florist Jumps in Presidential Election with Themed Designs
Delegates (and protestors) may have cleared out of both Cleveland and Philadelphia, but one resourceful florist in Boston still is capitalizing on...
At Political Conventions, SAF Speaks Up for Floral Industry
Impassioned speeches, protestors, balloons, pop stars and celebrities may have grabbed the headlines last month during the two political parties’...