Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like...
Bill Hixson, AAF, PFCI, the 1993 recipient of the Society of American Florists’ Tommy Bright Award and a floral design teacher who is remembered in...
From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years,...
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the...
A university professor responsible for improving the quality of some flowers and mentoring countless students. A floral designer celebrated for his...
James Raymond Morley, AAF, AIFD, PFCI, who devoted his life to educating and improving the floral industry, died November 3 in Oklahoma City,...
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated...
Tom Bowling, AIFD, PFCI, of Fairfield, Ohio, was honored for lifetime achievement in floral presentation as the recipient of the 2016 Tommy Bright...
A beloved floral industry member, celebrated presenter and designer died March 13. Richard Seaboldt, AAF, AIFD, PFCI, entertained, educated and...