Meghan Markle, former actress and member of the British royal family, collaborated with Florabundance floral consultant José Rabelo while filming...
‘With Love, Meghan’ Highlights Joy of Flowers
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that flower feeling
CalFlowers Spins Off That Flower Feeling
"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing initiative involved working with hard goods...
Sell More Flowers with ‘Self-Care’ Messaging
George’s Flowers in Roanoke, Virginia, wrapped four delivery vehicles in marketing assets from the “That Flower Feeling” campaign. George’s Flowers...
CalFlowers Wins SAF’s Marketer of the Year Award
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the...
You’ve Got That Right, Miley Cyrus…
Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And...
That Flower Feeling Relaunches Campaign
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on...
CalFlowers’ Marketing Campaign Boasts Favorable Results
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a...
CalFlowers Launches All-Industry Marketing Campaign
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by...