Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic...
Florists Hopeful for Valentine’s Day After Mixed December Sales
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about...
Study: Consumers Prefer and Will Pay More for Sustainable Flowers
It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently...
Mother’s Day Flower Sales Up, Volume Drops
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Business in 2022 was ‘Good,’ But Uncertainty Abounds for 2023
Business in 2022 was good for the majority of floral businesses across all segments of the industry — but even on the heels of a good year and a...
Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some,...
Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a...
Industry Cautiously Optimistic After Strong Valentine’s Day
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American...
Florists Set Sights on Valentine’s Day After Delivering Strong December Sales
On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are...
Florists Forecast Strong Holiday Sales Amid Supply and Staffing Woes
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales,...
Florists Predict Strong Holiday Sales Despite Supply Concerns
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...
Supply Shortages Endure — and So Does the Floral Industry
As wholesalers and importers continue to warn of backorders and limited availability of flowers, potted plants and hardgoods, florists are getting...
Business is Booming, But Will It Last?
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase...
Retailers Report Double-Digit Easter Sales Bump
The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales...
SAF Economic Survey Reveals 2020 Success, Future Concerns
Nearly three-quarters of respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent,”...
After Strong Christmas, Most Florists Predict High Volume Valentine’s Day
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new...
Ahead of Valentine’s Day, Florists Express Tempered Optimism
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically...
64 Percent of Retailers Predict Uptick in Christmas Spending
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
Industry Economist Points to Promising Signs Post-Crisis
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others...
70 Percent Report Mother’s Day Sales Increases
Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with...
62 Percent of SAF Retail Florists See Mother’s Day Sales Rise
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
SAF Survey Shows Domestic Growers Reeling Amidst COVID-19
Domestic flower growers have seen an average of 40 percent drop in sales in recent weeks —and the bottom may be still yet to come for many growers,...
25 Percent of American Adults Bought V-Day Flowers or Plants
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
48 Percent of Floral Industry Members ‘Optimistic’ about 2018 Sales
Look out, 2018: Many floral industry members are heading into the new year with high expectations. Forty-eight percent of respondents to the Society...
Thanksgiving Disappoints Many Florists, but Christmas Looks Promising
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
68 Percent of Florists Report Increased Valentine’s Day Sales
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a...
Five-Year Pattern Shows Uptick in Valentine’s Day Buyers
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...
Spring Holiday Roundup: Women’s Day, APW, Easter/Passover Returns
Mother’s Day was a strong holiday for the industry — with 62 percent of respondents to a Society of American Florists survey of retailers...
Most Florists Report Valentine’s Day Sales Increase
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant....
SAF and AmericanHort Suggest Improvements to Census of Horticultural Specialties
SAF and AmericanHort submitted joint comments to the National Agricultural Statistics Service (NASS) in response to its request for input about...
Census of Horticultural Specialties Being Prepared
The US Department of Agriculture's National Agricultural Statistic Service (NASS) is preparing for the 2019 Census of Horticultural Specialties. The...
60 Percent of Florists Saw December Holiday Sales Increase
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday...
Flat or Up? Florists Split on 2019 V-Day Sales Expectations
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
58 Percent of Florists Predict Uptick in Christmas Sales
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of...
SAF Members Can Determine Legislative Priorities of Floriculture Industry
SAF has developed a short survey so its members can weigh-in on their public policy priorities. Members of SAF proved that they are a powerful force...
SAF Needs Your Input on Public Policy Issues
In the wake of several high-profile accomplishments in Washington, SAF would like to get feedback about the public policy issues important to you....
In Economic Survey, SAF Members Paint a Cautiously Optimistic Picture
How has business been for the first and second quarters of 2018? For the 208 industry members who weighed in on the Society of American Florists’...
60 Percent of Florists Report Mother’s Day Sales Increase
Mother’s Day 2018 will go down in the books as a strong holiday for many florists: 60 percent of retail florist respondents to a Society of American...
One in Three American Adults Bought Mother’s Day Flowers or Plants
Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an...
Florists Struggle with Messaging, Timing of International Women’s Day
In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people to celebrate...
National Retail Federation Predicts Sales Increase in 2018
After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic...
National Group Seeks Industry Input from Industry Business Owners
The National Initiative for Consumer Horticulture (NICH) is asking all business and nonprofits engaged in horticulture for their input in a brief,...
Red Poinsettias Still Rule
Christmas color trends may change, and Ultra Violet is the shade of the year, but when it comes to poinsettias — red remained the top seller for...
55 Percent of Florists Report Increase in December Holiday Sales
Oh by gosh, by golly: More than half of florists saw sales go up this holiday season. Among those who saw an increase, 37 percent credited a strong...
57 Percent of Florists Predict Increased Christmas Sales
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
Mother’s Day Debrief: To Be Open on the Holiday or Not?
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
Two-Thirds of Retailers Saw a Dip in Valentine’s Day 2016 Sales
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be...
Florists Look Forward to Weekday Valentine’s Day
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists...
Nearly Half of Florists Report Uptick in December Holiday Sales
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of...
After a Disappointing Fall, Many Florists Look Forward to Christmas
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...
Two-Thirds of Florists Report Increased Sales on Mother’s Day
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were...
After a Cheery Christmas, Florists Worry about Valentine’s Day Drop
More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was...
February 14: Tempered Expectations
Next month, Valentine’s Day falls on a Sunday — historically, a low-performing day for the holiday — and a holiday weekend. That positioning pits...
Floral Industry Members Look Ahead to 2016, with Some Hesitation
The presidential election. Wild rides on Wall Street. Worry over international issues. Terrorism. Concern about energy prices and rising costs...