Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers...
Leverage Black Friday, Small Business Saturday for Promo Ideas
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Encourage Small Business Saturday Sales
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities....
New York City Florist Touts Shopping Local on ‘Today Show’
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright...
Florists Get Back to Basics to Leverage ‘Shop Local’ Movement
An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists...
Community Activism Reaps Benefits
Since the early weeks of the pandemic, Stacie Lee Banks, AAF, and Kristie Lee, have been inundated with texts and emails offering advice and funding...
SAF Members Generate Positive Publicity for Valentine’s Day
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...