That Flower Feeling is launching its second campaign, "Just Add Flowers," to highlight the joy of giving and receiving flowers. Listen to this...
That Flower Feeling Foundation Launches ‘Just Add Flowers’ Campaign
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sales
The Pivot Point: Building a Business on Risk and Resilience
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his...
Is Your Team Selling…or Settling?
Imagine this: A customer calls your flower shop to order an arrangement that will cheer up his sister after a job loss, and he’s offered a $35...
Give Customers Confidence to Spend More
J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee on all arrangements to increase customer...
Summer Refresh: Build a Culture That Rewards Effort and Impact
Penny’s by Plaza Flowers in Philadelphia incentivizes designers by paying them on a per-piece basis. Retaining talented staff is vital to building a...
Florists Get Prepped and Inspired Ahead of Mother’s Day
Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...
Drive Sales With Spring Promotions
(Left) WildFlower Stem + Sundry in Glen Burnie, Maryland, provides May Day baskets for local businesses. (Center and right) Bloom Floral and Home...
Thanksgiving Sales Flat, December Holds Mixed Prospects
Political and economic unease, flat Thanksgiving sales and stiff competition with non-floral retailers are fueling florists’ cautious expectations...
Holiday Prep: Keep Your Online Reputation Sparkling
A customer of Flowers By Michelle called the shop upset that the guard petals on a few roses hadn’t been removed. The Las Vegas shop immediately...
Inventory-Driven Designs To Cut Waste
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Boost Sales with Flowers That Bring Dia de los Muertos to Life
When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
3 Things to Do Before Petal It Forward Oct. 16
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
A Step-by-Step Guide to Mastering Reels
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen Order
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
Spread Joy and Boost Your Business Oct. 16 with Petal It Forward
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...