A friendly, reassuring sales clerk, solid professionalism and a ready-to-buy customer should have added up to a home run sale. Instead, an...
Train Staff to Grow Sales With Emotion
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sales
Want to Increase Sales? Stop Buying on Instinct
Floral trend-spotter Talmage McLaurin, AIFD, will build on his 2026 Flower Trend Forecast during his presentation at Next Gen LIVE! in February in...
From Slow Sales to Seasonal Saves, Florists Get Creative
Soft Thanksgiving sales, financial insecurity and stiff competition with nonfloral retailers are dampening florists’ expectations for December...
Attract Customers Who Don’t Flinch at Prices
J.P. Varvarigos, AAF, FSMD, of Wellington Florist, with one of his signature lush, premium designs that appeal to high-end clients in Palm Beach...
Halloween Goes Luxe as Florists Tap into Growing Consumer Demand
At Petals and Pages in Custer, South Dakota, owner Carrie Moore, AAF, PFCI, hosted a Halloween-themed broom-making class using dried florals,...
Test Market Shows Big Return On National Flower Campaign
The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed...
Florida Florist Finds Profit in Plush
A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost...
Navigate Economic Headwinds to End the Year Strong
Listen to this story As florists head into the fourth quarter — traditionally one of the busiest periods of the year — the picture is both...
Turn Reminders into Revenue
If you’re only waiting for the phone to ring, you’re missing out on sales. “Outbound marketing calls are one of the smartest, lowest-cost ways...
That Flower Feeling Foundation Launches ‘Just Add Flowers’ Campaign
That Flower Feeling is launching its second campaign, "Just Add Flowers," to highlight the joy of giving and receiving flowers. Listen to this...
The Pivot Point: Building a Business on Risk and Resilience
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his...
Is Your Team Selling…or Settling?
Imagine this: A customer calls your flower shop to order an arrangement that will cheer up his sister after a job loss, and he’s offered a $35...
Give Customers Confidence to Spend More
J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee on all arrangements to increase customer...
Summer Refresh: Build a Culture That Rewards Effort and Impact
Penny’s by Plaza Flowers in Philadelphia incentivizes designers by paying them on a per-piece basis. Retaining talented staff is vital to building a...
Florists Get Prepped and Inspired Ahead of Mother’s Day
Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...