Imagine this: A customer calls your flower shop to order an arrangement that will cheer up his sister after a job loss, and he’s offered a $35...
J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee on all arrangements to increase customer...
Penny’s by Plaza Flowers in Philadelphia incentivizes designers by paying them on a per-piece basis. Retaining talented staff is vital to building a...
Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...
(Left) WildFlower Stem + Sundry in Glen Burnie, Maryland, provides May Day baskets for local businesses. (Center and right) Bloom Floral and Home...
Political and economic unease, flat Thanksgiving sales and stiff competition with non-floral retailers are fueling florists’ cautious expectations...
A customer of Flowers By Michelle called the shop upset that the guard petals on a few roses hadn’t been removed. The Las Vegas shop immediately...
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...