What do people do when extreme winter conditions leave them isolated at home? One florist’s bet: get frisky. For couples who combatted the boredom...
Amidst Winter’s Fury, Boston Florist ‘Conceives’ Clever Idea
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Rick Canale
Boston Shop Ditches ‘Can I Help You?’ for ‘Go Pats!’
In Boston, Rick Canale has found a new way to solve the ongoing challenge of helping staff members connect quickly with customers in an authentic...
Will an ‘Exclusive’ Rose Pique Customers’ Curiosity?
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along...
Extra Touches for Better First Impressions — and Sales
What does a shoe shine have to do with your sales team? A lot more than you might think, says Rick Canale of Exotic Flowers in Boston. In a blog...
