Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony...
Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...
SAF has last-minute resources for Mother's Day including tips to get journalists' attention, prepare for an interview, and generate a positive media...
https://vimeo.com/939689527?share=copy Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of...
Ensure your staff is trained — and incentivized — to get the most out of every Mother's Day sale. Consumers are expected to spend billions to...
Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
Carefully examine expenses — especially how you calculate the cost of labor — to maximize profit margins. As Mother’s Day approaches, savvy florists...
Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing,...
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll...
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a...
If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy...
Inflation. Increased interest rates. A looming recession. With all the worrisome economic signals, will consumers want to shell out for flowers for...
The weeks leading up to Mother’s Day can be chaotic, and floral professionals, who are often short staffed, need all the help they can get. Enter:...