The number of Americans purchasing flowers and plants for Mother’s Day grew over last year, as did florists’ sales, despite economic uncertainty and...
Mother’s Day Flower Purchases and Sales Climb
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SAF Amplifies Florists in National Mother’s Day Coverage
Florists, flowers and tariffs dominated Mother's Day news stories. Among those featured were Liza Roeser, AAF, of FiftyFlowers (top left) and Tracy...
Talking Tariffs: What to Say This Mother’s Day
Tariffs and rising costs are top of mind for many consumers, who are also wondering if that bouquet for mom might come with a higher price tag this...
Make Mom’s Day — and Win a Customer for Life
Staff at Lake Forest Flowers are working diligently to maximize its share of anticipated Mother’s Day sales. “We started calling our customers last...
Mother’s Day Campaign Reminds Adults They Were Never Alone
https://youtu.be/X_lFftSwobg?si=qAyf8Zr3nEAGxveq A child’s first steps. Learning to ride a bike. High school graduation. Teleflora’s new Mother’s...
Mother’s Day Prep: Raise the Bar — and Sales
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
Power Up Spring Holiday Promotions and Sales
Passover and Palm Sunday are less than two weeks away, with Easter, Administrative Professionals’ Week and Mother’s Day close on their heels. The...
Incentivize Your Team for A Mother’s Day Sales Surge
Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony...
Mother’s Day Flower and Plant Sales Inch Up
Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
Negative Publicity Watch: Plant Company Apologizes for Mother’s Day Ad
SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...
Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and More
SAF has last-minute resources for Mother's Day including tips to get journalists' attention, prepare for an interview, and generate a positive media...
Selling ‘Experiences’ May Give Edge for Mother’s Day
https://vimeo.com/939689527?share=copy Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of...
Mother’s Day Prep: The Art of the Upsell
Ensure your staff is trained — and incentivized — to get the most out of every Mother's Day sale. Consumers are expected to spend billions to...
3 Strategies to Cut Costs and Capture More Sales for Mother’s Day
Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
Mother’s Day Prep: Must-Dos to Maximize Margins
Carefully examine expenses — especially how you calculate the cost of labor — to maximize profit margins. As Mother’s Day approaches, savvy florists...