Kim Kardashian and Eva Longoria were among some of the more famous names on Inc. magazine’s recently published Female Founders 200 list — but there...
Direct Mail, Tweaked for Better Holiday Returns
Here's a new twist for your Valentine's marketing: This year, go old school. "Direct mail, one of the most maligned marketing practices, is having a...
Keep Existing Customers Coming Back in Three Steps
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
Can Emoticons Make Customers Like you More?
Concerned that using exclamation points and emoticons in your customer support correspondence come across as unprofessional? Don't be! According to...






