Retail florists heading into the 2025 holiday season face a budget-conscious consumer base with high expectations, time constraints and more gift...
Participants create a custom wreath during Bellani Floral & Events’ popular “wreath bar” workshop in Valley Center, California — one of many...
Economic pressures, increased competition and shifting consumer behaviors contributed to mixed December holiday sales for florists, according to a...
Nancy White of The Flower Bar in Larchmont, New York, draws customers to her store with a flower bar. Providing sensory in-store experience is one...
Regularly updating your business's Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans...
As florists around the country begin to prepare for Thanksgiving pre-orders, there’s another celebration on the calendar that’s growing in...
When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales....
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong...
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...
[mom_video type='vimeo' id='773875132' width='900' height='508']Take a glance at a few headlines and it can be hard to make sense of what’s...
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package....
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...