As Valentine’s Day nears, one overarching challenge looms large for the floral industry: Timing. Valentine’s Day falls on a Friday — with...
Industry Prepares for Valentine’s Day Challenges
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Holiday Prep
Retailers Get Expert Advice for Holidays
John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...
Holiday Prep: Foster Loyalty with Unforgettable Shopping Experiences
Nancy White of The Flower Bar in Larchmont, New York, draws customers to her store with a flower bar. Providing sensory in-store experience is one...
Holiday Prep: Stand Out Online
Regularly updating your business's Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans...
Holiday Prep: 5 Hacks to Pump Up Sales
Holiday spending is expected to hit record levels this year — up as much as 4% over last year, the National...
Holiday Prep: 3 Ideas for Holiday Gift Sales
The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers....
Holiday Prep Series: Keep Employee Mental Health Top of Mind
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business,...
Holiday Prep Series: Win the Battle Between Payroll and Profit
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong...
Holiday Prep Series: Drive Profit with Delivery
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...
Holiday Prep Series: Is Your Website a Sales Maker or Breaker?
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of...
Holiday Prep: Plan Your Seasonal Social Media Calendar
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...
Holiday Success: Develop a Social Plan to Drive Seasonal Sales
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large...
Up Your Mother’s Day Prep Game
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin....
Florists Find Ways to Deck Halls Like Never Before
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same...
V-Day 2021 Playbook: ‘Planning and Prep are More Important’
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...