Regularly updating your business's Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans...
Holiday spending is expected to hit record levels this year — up as much as 4% over last year, the National...
The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers....
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business,...
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong...
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of...
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large...
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin....
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same...
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong,...