On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’...
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The Knot Touts Benefits of Working with Florists
Supply chain bottlenecks, the impact of climate change on crops and inflation are all reasons why couples should work closely with florists. That...
Use Home Shows to Grow Brand Recognition and Authority
Last week, Heather Waits, co-owner of Bloomtastic in Columbus, Ohio, and her designer, Carrie, stepped away from their usual duties to give...
Skip These, and You’ll Skip Some Profits, Too
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
Care & Handling Tips for Wedding Flowers that Last
According to The Wedding Report, the most popular months to tie the knot are June, July and August, which also happen to be the steamiest and...
Turn News Stories into Sales Opportunities
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at...