Running social media ads may feel like a stab in the dark. These bite-sized ads need to capture the attention of an audience who are constantly...
Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of...
There’s a world of beautiful fresh product to choose from — but getting to know different farms and suppliers can be a challenge. The latest issue...
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get...
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...
Are you hyper-focused on attracting new customers? If so, you may be neglecting a better source of revenue: repeat customers. Returning customers...
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It...
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to...
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to...
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in...
Dig dahlias, but dislike their brief vase life? John Dole, Ph.D., has spent more than 20 years in floriculture research and has learned that the...
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub,...
Your designers are likely your most skilled (and highly compensated) workers. You need to put their time to good use. In the latest issue of Floral...
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in...
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national...