Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...
Florists Get Prepped and Inspired Ahead of Mother’s Day
read more
business
Shifting Tariffs Reshape Floral Businesses
(AI Photo) In the past month, about 75% of Nick Fronduto’s time has been spent on tariff-related activities related to Jacobson Floral Supply, a...
Power Up Profits in Just One Day
Donald Yim, AIFD, PFCI, will teach florists at SAF’s 1-Day Profit Blast how to craft “Insta-worthy” floral designs and leverage Instagram for...
Congressional Action Days ‘Makes a Difference’ for New York Florist
https://youtu.be/rsUHhf4R2ag The first time Sherry Grimes-Jenkins attended the Society of American Florists’ Congressional Action Days, she felt a...
Salary Survey Aims to Expand Insights for Floral Businesses
Many Americans are not familiar with the word “horticulture;” they see it as a hobby, not a career, according to research from Seed Your...
Cultivate These Next Gen Skills to Drive Change
https://vimeo.com/1044359884?share=copy Next Gen leaders are uniquely positioned to drive change in the workplace — and the industry — thanks to...
Thanksgiving Sales Flat, December Holds Mixed Prospects
Political and economic unease, flat Thanksgiving sales and stiff competition with non-floral retailers are fueling florists’ cautious expectations...
Retailers Get Expert Advice for Holidays
John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...
Business Owners: Complete New Filing Requirement, or Risk Penalties
U.S. floral corporations with less than $5 million in sales and less than 20 employees need to complete a new filing by Dec. 31 to comply with a new...
Customize Your Petal It Forward Strategy
Country Flowers and Gifts in Emory, Texas, found success holding its Petal It Forward giveaway in the school drop-off line. Karen Young asked...
Sun Valley’s Legacy Continues Under Continental Floral Greens
Continental Floral Greens is leasing Sun Valley Floral Farms and will continue to produce many varieties, including the "Spirit Series" ilex bred by...
2 ‘Shark-Approved’ Planning Tips
Barbara Corcoran made her (national) name in the high-flying world of reality competition television. But when the pandemic hit, the breakout star...
Business Botox Pumps Youthful Energy into Your Business at SAF Maui 2016
Feel like your business has lost its edge? Take risks to stay relevant and gain the edge over your competition. Brad Denham will share how he and...
At Some Businesses, Cash Isn’t King
As more businesses adapt to chip cards and customers who want to pay for items with apps, an old-fashioned method of settling bills may be falling...
SAF Member Among 100 Top Businesses Honored in D.C.
Which U.S. companies are fueling America’s growth? According to the U.S. Chamber of Commerce, it’s not just tech companies or fancy investment firms...