Most Americans aren’t sure what horticulture is. And those who do know what it is think horticulture is something people do as a hobby, not a...
As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual...
The floriculture and horticulture industries are struggling to find workers. Seed Your Future is working to change that — and wants floral industry...
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of...
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer...
It’s back! On Monday, Oct. 1, the Floral Marketing Research Fund and American Floral Endowment launched the second annual #FlowerLoveVideoContest....
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes...
Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE's floriculture...
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions...
Two students whose research projects have been supported by the American Floral Endowment (AFE) were recognized during the 2016 American Society for...
Erin Hsu wants to study how the aesthetics of flowers affect our surroundings. Terah Kalk is exploring what people need and prefer when it comes to...
Kennicott Brothers Company and Nordlie Inc. have established the Jim Nordlie Memorial Tribute through the American Floral Endowment (AFE). James...
Teleflora is accepting nominations for its 2nd annual Tom Butler “Floral Retailer of the Year” Award. The recipient will be honored at the American...