Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
The Announcer voice-over that begins in the middle of the Boss’ dialogue allows for flexibility in time. The end Boss lines can be faded out earlier or later depending on the length of your shop’s name and pace of reading.
60-Second Radio Script
Administrative Professionals WeekSM – Important Deadlines
(SFX: Hectic office sounds)
Boss:
(Busy tone, not mean or condescending) Mason, I need three copies of the budget breakdowns on my desk by 11 a.m.
(SFX: Phone ringing)
Rawlins, take four copies of this over to the research department.
(SFX: Intercom)
Keaton, make sure the conference room is ready for the presentation. You, in the red hat, make thirteen copies of this. And Thompson, the billings need to be gone over with a fine tooth comb for any accrued fixed cost discrepancies.
(Fades under and continues during Announcer)
Announcer:
ABC Flowers would like to interrupt your hectic day with a reminder that Administrative Professionals WeekSM is coming up. Nothing shows your appreciation for your assistant’s hard work like a beautiful bouquet of flowers. ABC Flowers offers countless ways to say thank you with any of our colorful arrangements. So, stop by or call ABC Flowers today and we’ll help you meet one of your most important deadlines.
(Phone ringing) Smales, we don’t have time for the marketing figures so tell the graphics department to take them off the presentation outline. Richardson, where’s that memo you wrote? And Martin, I need you to get Peterson on the phone and brief her on the short-term accounting procedures before the proposal is in her hands.
(SFX: Phone dialing)
Sanders, I need you to proof read the graphs on page fourteen.
Boss:
(Fade up) Yes, I need a beautiful floral arrangement on my assistant’s desk by tomorrow. My assistant deserves only the best. Thank you. (Phone hang up) Mills, bring me the numbers on the Dobson merger along with the… (Fade under and continue with Announcer)
Announcer:
Remember, call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com and say thank you with flowers for this Administrative Professionals WeekSM. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points
