SOCIAL MEDIA: Post Suggestions & Advice Social media should be a key component of your research promotion strategy. Your Facebook, Instagram and...
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Petal It Forward Generates 90 Million Consumer Impressions
The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Petal It Forward Delivers Joy, Tears and Inspiration
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...
Make a Lasting Impression with Savvy (Fast!) Petal It Forward Follow-Up
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
Remind Reporters that You Will Petal It Forward on Oct. 24
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Train Your Happiness Ambassadors for Petal It Forward
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
Industry Members Share Takeaways from SAF Palm Springs 2018
As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace...
In North Carolina, Florists Deal with Florence Aftermath
Six years ago, Patricia Limber, AIFD, and her husband were considering where to retire. Tired of paying high flood insurance premiums on their...
Sunflower Photo Contest Generates Excitement
The “sunflower selfie” has been one of the summer’s hottest trends. On Instagram, there are more than 4.2 million posts with the hashtag...
Rose Sale Draws Hundreds to Indiana Florist
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few...
SAF Palm Springs 2018: Educational Session Handouts
Advanced Design Techniques [button color="green"...
Flowers (and Beyoncé) Land Coveted Cover of Vogue’s September Issue
Each year, the fashion industry waits with bated breath for the release of Vogue’s venerable September issue. This year, the 126-year-old magazine...
Surprising Reasons Customers Dump Businesses
Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing...
AIFD Symposium Draws Hundreds to Washington
More than 1,000 people gathered this week in Washington, D.C., for the American Institute of Floral Designers’ 2018 Symposium. The event this year...