SAF’s new AI-powered business consultant.

Designed exclusively for floral professionals, Aster delivers practical guidance on real-world challenges and, unlike general AI tools, is trained exclusively on SAF’s trusted publications, articles, resources, and courses — ensuring advice is accurate, relevant, and grounded in the realities of the floral business.

March 15, 2026

A day of floral inspiration, education, and connections! Attend three sessions led by expert presenters, explore the latest products and technology at the Supplier Showcase, and connect with fellow floral professionals — all in one power-packed day designed to help your business grow and thrive.

We’re excited to bring you floral industry insights in a whole new way! Tune in to our new Spotify channel "SAF News Now" to hear newsletter articles, expert perspectives, and timely updates — anytime, anywhere.

In partnership with the Floral Greens Farmers of Florida, SAF members now have access to a new gallery of high-resolution floral images, each paired with a recipe. This free resource makes it simple to update your website, social media, and marketing with polished, ready-to-use designs.