It’s now been nine months — the duration of a typical human pregnancy — since the COVID-19 pandemic disrupted life as we know it. That seemingly...
Feast Your Eyes on Transcendent Tulips
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Results for "covid 19"
Making the Holiday Season Right Means Catering to Mom
That winter wonderland isn’t gonna make itself, and more than ever it comes down to moms to make the holidays memorable in 2020 for new traditions,...
Remind Customers to Give Thanks with Flowers
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical...
‘We See Valentine’s Day 2021 as an Opportunity to Expand the Holiday’
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a...
Baltimore Florist Creates ‘Flashes of Joy’
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t...
This Christmas, Be Like Oprah and Tout Your Favorite Things
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who...
Hundreds of Floral Pros Share Powerful Messages During Petal It Forward
Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It...
Florists Turn to Digital Spaces for Holiday Workshops
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country,...
Exercise Your Right to Get Flowers in Front of Voters
Fundraising is just one more thing that's gone virtual this year, and luckily for florists, politicians still need their red, white and all the hues...
485-Plus Floral Industry Businesses Commit to Petal it Forward
With one week to go, more than 485 floral industry businesses from 42 states and two countries have signed on to Petal It Forward in their...
Florists Share Strategies on Staying Top of Mind Ahead of Christmas
Buoyed by strong springtime sales and a summer that was busy for many retailers, even without weddings and events, florists are gearing up for...
SAF Holiday Success Series
Sponsored by Gear Up for Valentine’s Day Presented on December 4 Free to SAF members! Countdown to Christmas Presented on October 23 Free to SAF...
U.S. Growers Begin Receiving ‘Game-Changer’ Aid
Domestic flower growers — among the hardest hit floral businesses during the pandemic — are now able to apply for and receive critical financial...
Halloween Hacks to Celebrate a Scary Day
Halloween will not just be (another) scary day of mask-wearing if the creative retailers, candy companies, decorating devotees, costume queens and...
35 States and Counting: Petal It Forward Excitement Grows
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society...