Instructions: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
Flower Delivery Person:
Life is a lot of things. It’s births. Graduations. Anniversaries. It’s when we’ve lost someone dear. Through it all, flowers touch people in the same place – the heart. For a lot of us, expressing sympathy can be difficult. When words don’t seem to say enough, the natural beauty of flowers can. I call them nature’s sympathy card. I deliver flowers for ABC Flowers … and speaking from experience, whether it’s to a private home, memorial or funeral service, floral sentiments provide warmth and beauty in a time of sorrow. You know, I always send flowers to honor the lives of others … To me, that says it all.
Announcer:For the times in life for which there are no words, send flowers . . . nature’s sympathy card. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. We’ll help you honor a beautiful life. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points