Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
Mrs. Semankovich
Guy: I can always hear Mrs. Semankovich’s TV through my apartment wall. She’s like, eighty-nine or something, and I never see anyone go in, or, she never goes out. So last Friday I was just walking by this florist, and I just ran in and got her some flowers. Man, you should have seen her face when I gave them to her. She was laughing and smiling… I don’t know, I felt kinda weird, but after I did it, it was like, I wish I’d, I wish I’d done it a long time ago.
Announcer:
Nothing feels like flowers. And there’s a florist shop near you. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Nothing feels like flowers. And there’s a florist shop near you. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: talking points, marketing, radio commercial script
