Radio Script: Mr. Practical


 Instructions for use:  This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information.  The spot can be recorded with local talent at either a production studio or radio station.  The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.

60-Second Radio Script
Mr. Practical

Ted’s about the world’s best husband, even if he did give me an electric shoe polisher for my birthday last year. One Mother’s Day, he actually, in total love and earnestness, bought me a new vacuum cleaner. But a few weeks ago – out of the blue – Mr. Practical did something totally unpredictable. He sent me flowers from my favorite florist. It wasn’t even a special occasion. He said he just wanted to do something to make me smile. Well, it worked! The flowers’ beauty filled the living room. And my heart. And that ordinary weekday suddenly became a day I’ll never, ever forget.
Make someone’s ordinary day… extraordinary. Send flowers. Call ABC Flowers today at 123-1234 or visit our Web site at and make today memorable. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.



Keywords: talking points, marketing, radio commercial script

2019 © Society of American Florists

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