SFX: (Phone ring, pick up)
SFX: (Woman #2 sounds as if over phone line)
WOMAN 2: (Warmly) Judy…it’s mom.
WOMAN 1: (A little mischievously) Oh, hi, Mom.
WOMAN 2: A very nice man just delivered a beautiful flower arrangement.
WOMAN 1: Good!
WOMAN 2: I’ll say, they’re stunning! But I’m a little puzzled.
WOMAN 1: What do you mean, Mom?
WOMAN 2: Well, you always send me flowers on special occasions, like my birthday or Mother’s Day, but what’s so
WOMAN 1: (Laughing) Mom…did you even read the card?
WOMAN 2: (Laughing) Gee…no. In all the excitement, I forgot.
SFX: (Sound of envelope tearing open.)
WOMAN 2: It says, “Just because…love, Judy.”
WOMAN 1: And that’s why I sent you flowers, Mom…just because.
WOMAN 2: (With a little catch in her voice) Oh…Judy.
WOMAN 1: And because I love you, Mom.
TAG: Make someone’s ordinary day extraordinary with a surprise gift of flowers. Call ABC Flowers today at 123-1234, or visit our Web site at www.abcflowers.com, and we’ll help you deliver happiness, just because. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: talking points, marketing, radio commercial script